The back of the sleeve is prime real estate which is quite cost effective to use. While it is cost effective, do not overlook the power of the message you place there. Regardless who is using the back of the sleeve, one of the best ways to get the most out of your investment is to provide a call to action.
Examples of effective call to action placements include:
*Present this sleeve and get a $25.00 gift card for $20.00. (Effective for both host cafe' and MoJo partner)
*Bring in this sleeve and your first months rent is free! (MoJo partner apartment Complex)
*With this sleeve buy 3 games and get the fourth free. (MoJo partner for indoor mini golf)